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The musician gives £25,000 cash award to small live spaces

The artist holding Mercury Prize in the North East
The musician received the prestigious award last month in Newcastle

The artist has donated the full amount of his £25k honor winnings to the trust for venues, which operates to save the UK's independent concert spaces.

Fender was given the prize on October 16 as his third album his work was declared the best record of the last 12 months.

Fender has opted to hand the money over to the MVT, in acknowledgment of the crucial part grassroots venues fulfilled in his beginning days.

"As an artist couldn't be pursuing what I am doing today if it weren't for all the performances I played around the area, and beyond, when I was beginning," remarked the artist. "These locations are renowned, but they are struggling."

Since the start of 2023, over 150 of these locations have ceased operations – approximately 16% of the whole industry in the UK.

In the last year, major artists like Pulp, Coldplay, Katy Perry and Ed Sheeran have all aided the trust in its attempts to keep the scene afloat, by adding a modest fee to their ticket costs, which goes to help local stages.

Fender also participated, raising in excess of £100,000 on his 2024 arena tour to help 38 local spots across Britain.

These funds helped locations that were facing possible closure due to difficulties arising from water damage, fire incidents and bereavements, as well as permit problems, conflicts and sound issues.

Other venues received financial assistance in improving amenities and sound and lighting systems that directly benefitted musicians and concertgoers.

"The notion that funds from performances in major spaces supports the independent spots, where it all starts for artists like me, is just logical," the star has said.

Pulp in concert
Pulp are one example who contributed their honor prize money to non-profits

He is not the first artist to donate his honor funds to worthy causes.

Back when they received the prize in the mid-90s for their record Different Class, vocalist Jarvis Cocker stated that the act would donate their winnings to the organization the charity.

During 2002, musician she shared her award among multiple organizations, such as the children's charity and a Sickle Cell charity.

"Additionally, I gave a grand to the center, to their classes, because I practiced gymnastics when I was younger and they needed better apparatus," the artist explained to a publication.

In recent years, they donated their funds to the youth organization that nurtured their group, alongside other local music groups.

Also 1994 winners M People donated their winnings to a MS organization after a close contact was found to have the disease.

"Receiving the award was ample," remarked artist Small. "The prize was the cherry on top but we could do without the cherry, because we had the cake. So our success impacted the lives of others."

Recently, the MVT announced it had saved two local spots in south-east England, by transferring them to public stewardship.

One venue in the city and the second in Bristol were purchased under the public acquisition initiative, which is backed by a national body and music fans who purchase "ownership units" in the venues.

By

Raymond Sampson

A management educator with over a decade of experience in developing innovative teaching methods and corporate training programs.

MGMT Education Blog

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